东南亚旅华市场:九十年代回顾与未来对策

Southeast Asian Market:1990s'Retrospect and Future Policy

在中国海外旅游客源市场中，外国游客的比重和地位都在不断提高，而进入九十年代后一体化进程不断深入的东南亚旅华客源市场在外国旅华客源市场中一直处于第一层次的重要地位。东南亚旅华客源市场还存在着巨大的潜力，应该给予足够的重视。然而对这一市场的研究开发等还存在着许多问题。我们建议，加强东南亚旅华市场调查和研究，进一步开发和完善旅游产品与相关设施，提高促销的效果，组建针对性的市场因应机制，努力形成中国与东南亚旅游的双向良性互动。

In the overseas source market of China tourists, the ratio and status of foreign guests are promoted constantly. In 1990' s, Sougheast Asia source market of China tourist whose integration process has been promoted continuously, takes up the important position in first level in foreign source market of China tourists. Southeast Asia source market of China tourists has great potentialities and should be valued in the study and development of this market. We suggest that investigation and study of Southeast Asia source market of China tourists be strengthened, tourist products and its connecting facilities be developed and perfected, repsonding market system be set up specially. We should try to develop a better and mutual promotion between China and Southeast Asia tourism.