论21世纪中国体育市场的结构现状和发展

A Discussion on Atructures, Present Conditions and Development of the Sports Market in China in 21at Century

体育产业化是体育产业发展的方向,体育市场是推动体育产业化发展的根本途径之一。因此,健全和完善体育市场至关重要。通过分析进入21世纪中国体育市场主客体结构、目前体育市场发展的程度、水平及特点,并提出了相应的对策。

The sports industrialization is the direction of its development. The sports Market is one of essential Ways to pushforward the sports industrialization development. Therefore, to improve and perfect the sport market is vital important.Through analyzing structures of main and interrelated sports markets of China in 21 st century, knowing the degree, level andfeatures of sports market development, the authors have put forward appropriate countermeasures.