试论银行企业的信贷营销策略

Probing into the Strategy of Band Enterprises in Promoting Credit

随着社会经济的发展，世界经济不断融为一体，各国经济互为补充，同时各企业之间的竞争也日趋激烈。我国金融企业如何面对这种状况，通过对金融企业进行改制，改变过去的经营模式和经营理念，扩展思维，适应经济不断发展的要求。特别是信贷工作，适时调整信贷营销策略，把“卖方市场”变为“买方市场”。

With the development of social economy, the world ecomony is becoming a whole one, with one country's economy supplementing another's, also with increasingly heated competitions between enterprises. In this ecomonical battlefield without smoke of gunpowder, there are many and even more powerful competitors, am- ony whom are the financial enterprises. To be adjusted to the current situation, the existing finanial enterprises in our country should be transformed in both managing model and managing ideas. The bank enterprises should regu- late their credit promoting strategy timely, change seller's market into buyer's market.