摘要
Ｉｎｔｅｒｎｅｔ已造就出一个全球性的商业新市场。本文归纳了基于Ｉｎｔｅｒｎｅｔ网络营销的 功能和条件，介绍了企业入网方式，提出了一种新的基于Ｉｎｔｅｒｎｅｔ的直接商业模 式，并对如何制定网络营销策略提出了建设性的思路。
The new global business markets based internet have arisen. This paper induces the function and the condition of internet - based marketing, and introduces the method for enterprises to connect with internet. A kind of important internet - based direct business mold is presented.
出处
《安徽电气工程职业技术学院学报》
2000年第4期87-90,共4页
Journal of Anhui Electrical Engineering Professional Technique College
