摘要
企业价值是市场经济条件下决定企业活力的最重要因素。在激烈的市场竞争中 ,企业求生存和发展 ,必须将战略的目标从改善短期财务绩效转向增加自身价值 ,针对决定企业价值的战略因素制定和实施战略 。
The value of an enterprise is the most important factor which determines the enterprise's vigor under the conditions of the market\|based economy. Any enterprise should shift its strategic goal from improving the short\|term financial efficiency to enhancing its own value in the long\|term so as to survive the intense competition and strive for its existence and development. At the same time, it should map out and implement the strategy based on the strategic factors that determine the enterprise's value for the purpose of building up competitive advantages that can add value to it.
出处
《大连理工大学学报（社会科学版）》
2000年第1期28-31,共4页
Journal of Dalian University of Technology(Social Sciences)
基金
辽宁省博士科研启动基金资助项目!971 0 59
关键词
企业价值
企业战略
竞争优势
value of enterprises
business strategy
competitive advantages
