谈“善调研”能力的培养──市场营销专业“一精多能”培养措施之一

On the Development of Students'Ability to Investigate

本文就如何培养“善调研”能力从理论教学的安排、实践教学的创新等方面作了较全面的探讨。

The writer of this article makes an overall study on how to develop students' ability to make market investigation by discussing the ways of theory impartation and the improvement of practical operation.