摘要
依据对一般消费者行为模式的研究方法 ,从经济因素和非经济因素两方面入手 ,采取静态与动态的方式对旅游消费者的心理和环境这两个相关因素进行了分析 。
On the basis of study method of consumers' behaviour mode,the paper analyses tourists' consumption psychology and enviornment in the static and dynamic state as well as in the aspect of economy and non economy factors.Meanwhile a simple mode of tourists' consumption behaviour is proposed.
出处
《旅游论坛》
1999年第4期21-24,共4页
Tourism Forum
关键词
旅游者
消费行为
模式
心理因素
环境因素
tourist
consumption behaviour
mode
psychological factor
environmental factor
