对生态旅游的若干重要认识

Some Deep Understandings about Ecotourism

生态旅游已成为世界和我国旅游业的一个亮点。但目前有相当一部分的决策者、开发者、经营者和绝大部分旅游者对生态旅游存在着一些认识误区，甚至简单地把自然观光旅游换个标签摇身一变，就成了时髦的“生态旅游”产品。这种认识误导造成的行为误导将会带来生态破坏的无穷后患。本文强调指出了生态旅游的非大众化、高成本、高附加值和高知识含量。文中还对“生态旅游”的构词内涵以及世界旅游界中最新出现的“遗产旅游”的概念进行了学术上的剖析和比较。

Ecotourism has become a bright spot in China's tourist industry.But there exists certain misunderstanding about it among tourists,developers and planners.Sightseeing tours are sometimes labled as 'ecotours'.The misunderstanding may bring severe consequence to the environment.This paper expounds the unpopularity,high cost,high added value and knowledge intensiveness of ecotourism.It also makes an academic analysis of the connotation of ecotourism and the newly appeared 'heritage tour'.