摘要
阐述了在商品房营销中必须搞好市场调查、市场预测．寓促销于开发，“以顾客为中心”，建立有效的房地产促销组合系统．
This article has been remarked that market investigation and forecast, putting promotion into development 'Looking customer upon nucleus', establishing efficacious Real Estate's promotion constitutional system must be done well in the marketing of Commodity House.
出处
《湖南城市学院学报（自然科学版）》
CAS
1999年第1期59-62,共4页
Journal of Hunan City University:Natural Science
关键词
商品房
营销
促销
市场
顾客
market of commodity house, investigation and forecast, development, real estate, constitutional system
