商标在非商业英语中的修辞功能

Rhetorical Function of the Trade Mark In the Non—business English

所探讨的不是出现于产品标签或广告上的商标,而是人们在日常交谈及写作时把商标作为一种修辞手段应用的问题。

The paper will not discuss the trade mark on the product label or in the advertisement, it will discuss the trade mark as a method of rhetoric in the daily talking and writing.