创立中国自己的品牌(二) 品牌就是金钱

CREATING CHINA'S OWN NATIONAL BRAND NAMES(PART2) A Brand is Money

什么是品牌?品牌远非一个标志,在公众的眼里,品牌代表了一种保证和承诺。它承诺带着这个品牌的服务和产品已经达到一种与之名称相符合的地步。

Give your prospects a shortcut. Give them a brand. A brand will make selling easier, faster and cheaper. One shoud never underestimate the value of a brand or the difficulty in creating a new one. Building your brand does not take millions. It takes imagination, Once a brand is built, invest in and religously preach integrity. The articleis contributed by EDDLMAN Public Relations (China )Co.,Ltd, the leading image /brand management consultancy in China.