浅析化妆品广告中的语用预设

On the pragmatic presupposition in cosmetic advertising

化妆品广告是一种劝说性言语行为,而语用预设是化妆品广告实现其劝说目的的重要策略之一。语用预设具有合适性和共知性,本文将对不同类型的语用预设在化妆品广告中的应用进行实例分析,并对语用预设在化妆品广告中所起的作用进行讨论。

Cosmetic advertising is a persuasive speech action,and pragmatic presupposition is important strategies of cosmetics advertising to achieve its purpose of persuade.Pragmatic presupposition has the appropriatenessand total understanding,this paper will analyze the application of different types of pragmatic presupposition in cosmetics advertising,and discusses the role of pragmatic presupposition in cosmetics advertising.