论绿色营销战略

The Green Marketing Strategy

实现可持续发展战略，是国民经济发展的需要，也是企业生存与发展的必然选择。本文从绿色营销的概念出发，论证了绿色营销在企业可持续发展中的重要作用；阐述了绿色营销的主要内容；探讨了我国推行绿色营销的现状及对策。

Carring out the Sustainable Development strategy is the need of the national economy's developing.It is also the inevitable selection for enterprises'existing and developimg.Starting from the concept of Green Marketing,this thesis proves the important,function of Green Marketing in the enterprise's sustainable development,expounds the main content of Green Marketing and probes into the present conditions and countermeasures of Green Marketing in our country.