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大型商场为何“斗”不过连锁超市 被引量:1

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摘要 随着市场竞争的加剧与生意的清淡,我国消费品市场已进入微利时期。尤其是大中型零售企业经营连年滑坡,效益每况愈下。不少大型商场普遍感到生意难做,微利、保本甚至亏本经营,昔日的火爆与兴旺已不再重现,一部分商场由于经营难以为继而关闭或停业,或转为经营其它业态...
作者 严先溥
出处 《瞭望》 北大核心 1998年第50期37-38,共2页
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同被引文献14

  • 1李伍荣.论消费行为与市场营销[J].社会科学辑刊,1999(2):55-60. 被引量:2
  • 2Ahmed , Sadrudin A., d'Astous, Alain(1999),"Product - Country Images in Canada and in People's Republic of China", Journal of International Marketing, Vol. 11,No. 1.
  • 3Burton, Sco, Donald R Lictenstein, Richard G Netemeyer (1999), "Exposure to sales flyers and increased purchases in retail supermarkets", Journal of Advertising Research, New York, Sep/Oct, Vol.39 Issue 5,pp.7- 14.
  • 4d'Astous Alain (1990), "An Inquiry into the Compulsire Side of 'Normal' Consumers", Journal of Consumer Policy, Netherland, Issue 13, pp. 15 - 31.
  • 5Herbig, Paul, Willam Koehler, and Ken Day (1993),"Marketing to the Baby Bust Generation", Journal of Cosumer Marketing,Vol. 10, Issue l,pp.4-9.
  • 6Greenvale, Hawes, Jon M., James R. Lumpkin (1986), "Perceived Risk and the Selection of a Retail Patronage Mode", Academy of Marketing Science. Vol. 14, Issue 4, Winter, p. 37.
  • 7Faber, Ronald J. , Thomas C. O'G uinn (1989),"Classflying Compulsive Consumers: Advances in the Development of a Diagnostic Tool", in Advances in Consumer Research, Thomas Srull (ed.), Provo, Association for Consumer Research, Issue 16, pp.738 -744.
  • 8Faber, Ronald J.Thomas C.O'Guinn (1992), "A Clinical Screener for Compulsive Buying", Journal of Consumer Research,Dec., pp.459 - 469.
  • 9Johnson, Scott Lee Robert Sommer, Victor Martino (1985), "Consumer Behavior at Bulk Food Bins",Journal of Consumer Research, Gainesville, Vol. 12, Issue 1,Jun,p. 114.
  • 10Langrehr , Frederick W. , Richard K. Robinson (1979), "Shoppers' Reactions to Supermarket Price Scanning and Shopper Price Marking", The Journal of Consumer Affairs, Madison, Vol.13, Issue 2, Winter,p.370.

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