企业实施名牌产品的几点思考

Consideration about Enforcing the Strategy of Famous Brand Products in Enterprises

本文论述了企业实施“名牌”产品的重要性,分析了“名牌”产品与质量、管理、信息、标准化等诸方面的关系,提出了企业实施、发展“名牌”产品的几点建议。

The importance of enforcing the strategy of famous brand productsin enterprises was discussed. The relationship was analyzed between famous brand products with quality, management, information, standardization and so on. Several suggestions of enforcing and developing famous brand products in enterprises were prosposed.