现代广告设计:场景·时效·创意·规划

On the Modern Advertising Design- Scene, Time- effectiveness, Creation and program.

本文归纳和论述了现代广告设计中的四个重要因素,即场景效应、创意表达、时效性和整体规划,并简要分析了它们的辩证关系.

This paper induces four important factors of modern advertising design ,namly,scenes effect, creation expression, time- effectiveness and the whole program. And the dialectical relationship among them is simply analysed.