广告创作论

On Advertising Creation

为适应广告业的需求,也为广告创作能成为一门独立的系统学科,特作本稿,论及广告类型、特点、创作法则及创作技法诸问题。

In order to suit the needs or advertising and let the creating advertising be-come an independent systematic subject, this article discusses the type, characteristic, creat-ing method, technique and so on.