论企业产品的市场竞争与定位

Market Competition and Orientation of Enterprise Products

产品策略是市场营销策略的核心,产品策略正确与否,是市场营销成败的关键所在。企业要使自己的产品能够有较高的市场占有率,就要在市场营销活动中准确地运用市场定位策略。市场定位主要有两种形式:潜在市场定位和显在市场定位。

The products tactics is the heart of mareting tactics. Whether or not the products tactics is correct decides whether marketing succeeds or not. If it wants its own products to hold higher occupancy, an enterprise should accurately employ market orientation tactics in the market activities. There are two kinds of market orientation——potential and obvious market orientation.