销售中企业自身障碍的分析

Analysis of Marketing Barriers in Business

文章结合我国的实际,通过具体实例,较系统地分析了我国一些企业在走向市场、进行竞争时,企业本身存在的各种销售障碍和原因。同时还指出,在市场经济条件下,企业要想长期占领市场,除了保证生产商品的质量和创造良好的外部环境外,还必须注意克服自身存在的各种销售障碍。

A systematic analysis has been made of the internal marketing barriers and causes, existing in some of our country's enterprises in market competition. The paper also points out the importance of doing away with all these obstacles constantly, apart from the improvement of product quality and business external environment.