从场域视角剖析新闻媒体的传播逻辑——以“李一事件”为例

Study on Communication Logic of Mass Media from the Perspective of Field——Case Study of "Liyi Event"

从场域视角出发,以新闻媒体对"李一事件"的报道为例,通过对该事件所呈现的新闻场域和宗教场域的关系分析,揭示出媒体的传播逻辑,即新闻场的商业化逻辑、宗教场的大众化逻辑、媒体借力构建新闻场的营销逻辑.

From the perspective of field,with the example of mass media’s report on ＂Liyi Event＂,the mass media’s communication logic,namely commercial logic of news field,popularization logic of religious field and marketing logic adopted by mass media to constructing news media,were revealed through the analysis of the relationships between news field and religious field reflected in the report of the event.