谈假日旅游者的心理及应对策略

Psychology and Countermeasures of Holiday Tourists

假日旅游的日渐盛行,导致诸如餐饮、住宿、交通、安全和虚假宣传等一系列问题的出现,给假日旅游者带来了复杂多变的心理问题。分析了假日旅游者的心理特征和问题,提出了关于旅游者个人、企业及政府的应对措施,以促进假日旅游健康、平稳、快速发展。

A series of problems are appeared with Ihe growing popularity of holiday tourism, such as calering, accommodation, lraffic, security and false advertising, etc., which brings holiday tourists comlplex psychological problems. This paper analyzes the psychological characleristics and the Iprohlems of holiday lourists, and Ihc countermeasures related to the tourists Ihemselves, husinesses and govemmenl are given, which to promole holiday tourism＇s heallhy, slahle and rapid developmenh