基于异质性资源整合的创业资源获取

Entrepreneurial Resource Acquisition Based on the Integration and Exploitation of Heterogeneous Resource

对资源异质性、知识分散性、企业成长理论、社会网络理论的相关成果进行逻辑整合,得到如下结论:不确定性情境中的创业资源获取,不能通过以价值比较为基础的理性计算来进行,而应该关注资源的使用价值。由于资源异质性、效用多维性和知识分散性的存在,创业者能够通过资源整合方式的创新,开发出更能满足资源所有者期望的新效用,作为从所有者手中获得资源使用权的依托。在此过程中,创业者与利益相关者之间的沟通、理解和信任极为重要,因此,创业资源获取往往依托社会网络进行。其中对于潜在客户的资源获取,往往是白手起家创业者成功的开端。

This paper focuses on how to acquire the entrepreneurial resource for the individual entrepreneur.Based on the review of thr literature of entrepreneurial financing study,this paper logically integrates the extant theories of resource heterogeneity,dispersed knowledge,firm growth and social network theory and draws the following conclusion： in the uncertainty context,we should not study the entrepreneurial resource acquisition through rational calculation based on value comparison but concern the use value of resource.Because of resource heterogeneity,multi-dimensional utility and dispersed knowledge,the entrepreneur can explore extant resources＇ new utility to better meet the resource holders＇ expectation through innovatively integrating the resource and acquire the use right of resource from resource holders.During this process,it is the communication,understanding and trust that make a difference.Therefore,the entrepreneurial resource acquisition would often be realized through social networks.Furthermore,acquiring resource from potential customer often is the starting point for individual entrepreneur＇s success.