摘要
根据作者在体育高等院校的教学经验,结合体育院校市场营销教学专业的学生特点和目前教学中存在的问题,对市场营销学教学方法的完善和创新进行探索,以提高体育院校市场营销学专业教学效果,改进学生培养模式。
According to author＇s teaching experience in physical colleges,with characteristics of students majoring in marketing and the current problems in teaching,this paper will explore the improvement and innovation of teaching methods for marketing,to enhance the teaching effectiveness of marketing professional,and improve student training model.
出处
《价值工程》
2011年第34期251-252,共2页
Value Engineering
