我国体育无形资产挖掘与管理研究

Mining and Management of Sports Intangible Assets

体育经济的发展,很大程度上依赖于无形资产的占有率,因此加大挖掘无形资产力度和完善管理手段对推动体育产业的发展具有重要意义。文章从体育经济角度出发,明确了无形资产的概念和特点并分析了挖掘、管理无形资产的重要性,最后给出相关建议。

The development of sports economy,to a great extent,depends on the share of intangible assets.So intensifying the effort in mining and management of intangible assets is significant to advance the development of sports industry.Starting from sports economy,the thesis defines the concept and characteristic of intangible assets,and analyzes the importance of mining and managing intangible assets,at last,proposes the relative suggestions.