充分发挥流通产业的先导作用

Give Full Play to the Leading Role of the Circulation Industry

流通产业作为国民经济先导产业,可以说在理论界已初步形成共识。但是,流通的先导作用并不会由于一种正确认识的确立而自动实现。为此,我们应该将流通产业先导作用理解为一种更高效率的服务,促使其把消费端发生的变化传导给生产端,并引导供给满足这种需求;在解决时空矛盾的基础上,要使流通产业进一步解决信息不对称问题,避免或减少由于信息缺失和"误导"而造成大量的效率流失,克服由于信息不对称而大量存在的"无导"与"误导"现象;尽快理顺价格形成和传导机制,发挥流通产业在价格形成和传递政策、校正价格方面的作用;不断提高市场化组织程度,在不同市场主体之间形成长期、密切和稳定的相互关系;提倡以流通企业为主导构建供应链,促进扩大内需、调整产能、优化结构任务的实现;创造条件让流通先行,为产业转移提供必要的商业服务业环境;促使流通企业由主要依靠"联营返点"的赢利模式,转变成自营为主的经营模式,鼓励流通企业培育自有品牌,推行体验式营销,深化商品和服务之间的融合。

Scholars have already agreed with the common view that the circulation industry is the leading industry of nation economy. But, the leading role of circulation can not be automatically realized. So, we should understand that the leading role of the circulation industry means service with higher efficiency, transmitting changes in consumption to production and leading supply to meet the requirement of this demand; based on resolving conflict of time and space, we should, first, further solve the problem of information asymmetry; second, we should streaming the pricing and transmitting mechanism and give full play to the role of the circulation industry in pricing, transmitting policy and adjusting price; third, we should improve the level of organization in the light of market system; fourth, we should construct the supply chain taking the circulation enterprises as the leading players; fifth, we should develop the circulation industry first, and provide industrial transfer with necessary commercial service; sixth, we should promote the transformation of profit-making pattern of this industry from depending on ＂bonus in joint operation＂ to depending on self-supporting, and encourage the circulation enterprises to cultivate their own brands.