群体动力学引导下学习群组在《广告策划》课教学过程中的建立

How to Build the Study Group in Advertisement Plan Education with the Guide of Group Dynamics

广告教育缺乏真实环境下的群组合作是一个亟待解决的问题，在群体动力学的指导下，本文提出了在《广告策划》课程中解决学生之间群组合作、师生之间群组合作、教学之间的群组合作、以及教学群体与企业群体合作的方案以更好地建立起一个深度、交互的学习组织模式。

Advertisements education is in lack of the group cooperation. So, on the guide of the group dynamics, this thesis supply the methods of construct the group cooperation in the class advertisement plan between the students, between the teachers and students, and between the teachershigh school and advertisement company. So, the education can build a model of study group of depth and interactive.