江西省不同年龄群体的体育消费结构比较研究

运用文献资料、问卷调查、数理统计等研究方法,对江西省不同年龄群体体育消费结构特征进行深入调查研究,结果表明:在江西省消费结构中,实物性消费和劳务性消费占主要成分,同时也出现了一定比例的博弈性消费。在此基础上,提出了促使江西不同年龄段人群体育消费结构更趋合理性的对策建议,旨在更好地把握江西省不同年龄群体体育消费行为的内在规律,为政府有关部门和企业制定有效的调控政策和营销策略提供依据。

This essay have conducted a thorough investigation on the characteristics of sports consumption structure of different age groups in Jiangxi Province, with different research methods such as referring to documentation, questionnaire survey, and mathematical statistics. The results has showed that material objects consumption and labor consumption account for main proportion of the consumption in Jiangxi Province at the same time has certain proportion of game consumption. On this base, the paper has proposed the countermeasure for promoting the structure of sports consumption in different age groups in Jiangxi Province to be reasonable, which is aimed at grasping the inherent law of sports consumption behaviors in different age groups to provide basis for relevant government sectors and enterprises to formulate effective adjusting and controlling policies and marketing tactics.