天津文化产业品牌建设及策略研究

Brand Building of Tianjin Cultural Industry and Strategies

首先论述了天津文化产业品牌建设的价值与现实意义;其次分析了天津文化产业品牌建设的区域资源优势;再次剖析了天津文化产业品牌建设存在的问题;最后提出了天津文化产业品牌建设的发展策略:树立文化品牌意识,加强知名品牌宣传;优化文化资源配置,打造文化产业集群;关注市场需求导向,推动消费结构升级;完善产业创新机制,培育文化产业人才。

Firstly,the paper discusses the value and practical significance of brand building of cultural industries in Tianjin.Secondly,it analyzes the regional resource advantages.Thirdly,it analyzes the problems in cultural industry brand building in Tianjin.At last the paper points out the development strategy： building a cultural brand awareness,enhancing the brand propaganda;optimizing allocation of cultural resources,building cultural industry clusters;paying attention to market demand-oriented,promoting the consumption structure;perfecting industrial innovation mechanisms and fostering the cultural industry professionals.