大学生对金钱外显态度和内隐态度的研究

Study on College Students' Implicit Attitude and Explicit Attitude to Money

目的探索大学生对金钱的真实态度。方法采用IAT内隐联想测验进行内隐态度测量,采用自编的"大学生金钱态度问卷"进行外显态度调查。结果外显态度上73.2%的被试对金钱持有正向的评价,而内隐测量中76.9%的被试对金钱持有负向的、消极的态度,92.8%的被试对金钱的内隐态度和外显态度测量结果不一致,两者出现分离现象(χ2=37.063,P<0.001)。结论学生对金钱的外显态度和内隐态度不相关,是两个独立的自我评价系统。

Objective To evaluate college students＇ real attitude towards money and make a related research between implicit and explicit attitude,to reveal whether there is a separation of the phenomenon between the two attitudes,which is the crucial clue to indicate the students＇ real attitude of money.Methods The Implicit Association Test（IAT） was used for measuring implicit homosexual attitudes,and the self made ＂College Students＇ Attitude of Money Questionnaire＂ was used to investigate the explicit attitude.Results 73.3% of subjects hold a positive evaluation towards the money,Including the measurement of implicit attitudes,76.9% of the subjects hold negative and passive attitudes;There were 92.8% of the testers＇ explicit attitude disagree with their implicit attitude.It illustrated a apparent separation between the two phenomena（χ2=37.063,P0.001）.Conclusion The explicit attitude and implicit attitude towards money are two independent systems of self-evaluation.