摘要
一系列以"网购诚信"为题的会议于2011年屡次被召开,这折射出网购诚信危机已成为我们这个时代日益凸显的问题,构建网购伦理不仅不可回避而且刻不容缓。但是,那种只关注如何让网购双方自由参与并尽可能展开公平竞争的网购机制,而忽略网购行为主体的研究视角,对我们深刻认识并剖析诚信失范的根本原因是一种导向性失误。诚信缺失,不是网购问题,而是社会问题,是社会主体———人的问题。从买卖双方主体出发,建立"买家——卖家"二位一体的诚信环境,能更有效、有重点地解决问题。
A series of conferences on ＂credit of online shopping＂ were held in 2011,which reflected that the credit crisis of online shopping had become increasingly the prominent issue,and the establishment of online shopping ethics was urgent.It is a misguidance for us understanding and analyzing the loss of credibility that we concern only on the online shopping mechanism which guarantees buyers and sellers freely participate and have fair competition,but ignore online shopping behavior subject.The loss of credibility in online shopping is s social problem,namely a problem on the social subject-the people.Starting from the buyers and sellers and establishing a ＂buyer-seller＂ integrity of the environment will help in solving the problem more efficiently.
出处
《阴山学刊》
2011年第5期113-116,共4页
Yinshan Academic Journal
关键词
诚信
网购
伦理
主体
Credit
Online shopping
Ethics
Subject
