跨界融合,全面提升中国传媒的国际传播力

Trans-border Combination and the Total Improvement of the Communication Ability of Chinese Media

中国传媒在国际传播格局中处于弱势,为了全面提升中国传媒的国际传播力,要制定国家文化发展战略,树立文化传播的主体意识;争夺有效话语权;提升对外翻译的影响力;借鉴国外媒体的经验、现成的国际传播渠道,提高与境外媒体打交道的能力;构建合理的现代传播体系,打造国际一流媒体。

Chinese media is weak and vulnerable in the global communication framework.In order to improve the communication ability of Chinese media from all the aspects,we should establish strategies of national culture development,pay more attention to the cultural communication,try our best to obtain the right to express our views in the world,improve the influences of our translation,learn from foreign media and existed global communication channels,improve our ability to communicate with foreign media,build reasonable structure of modern communication and make our media world first-class.