论企业管理中的审美意识

On the Aesthetic Consciousness in Enterprise Administration

面对企业领域日益严重的物质化、功利化和官僚化带来的诸多弊端、冲突和矛盾,究其原因之一,就是现实的企业管理十分远离科学真理和审美意识。欲改变这种现状,需要将管理水准上升到科学和审美层面,遵循审美要求的简约性、精确性、合谐性、公正性和实用性原则。管理者也要站在审美高度,"寓管于乐",胸怀爱美之心,让管理工作充满美善、关爱和宽容。如此,企业才可能获得蓬勃发展的生机与活力。

Serious consequences,contradictions and conflicts result from ever increasing materialization,utilization and bureaucratization of enterprise malpractices.One of the causes is that contemporary enterprise administration strays away from science,truth and aesthetic consciousness.To reverse the situation,we need to raise the administration standard to a scientific and aesthetic level,and to follow the aesthetic principles of simplicity,exactness,harmony,justness,and practicability.Administrators also need to have an aesthetic insight,to combine management with recreation,to cherish a beauty pursuit concept,so as to endow administration with beauty,kindness,care and tolerance.Only in this way,an enterprise can gain the vigor and vitality of flourishing development.