网络营销课程的多元化教学方法探讨

Diversification of Teaching Methods for Internet Marketing Course

在电子商务活动中,网络营销是一个非常关键的环节,它的成功与否直接关系到电子商务活动的完成情况。网络营销作为市场营销专业和电子商务专业一门重要的专业主干课程,是一门综合性、实践性很强的课程。如何提高学生的学习兴趣,做到理论联系实际,并且学以致用,就成了该门课程教学的关键。本文在分析了网络营销课程的教学内容、教学目的以及网络营销课程教学中存在的问题的基础上,对网络营销课程教学提出了一些建议,为该课程教学的进一步发展提供参考。

In E-commerce,internet marketing is of great importance.Its success is directly related to the completion of E-commerce.Internet marketing course is a compulsory course for marketing and E-commerce major,also is a comprehensive and practical course.However,how to improve students＇ interests in learning and teach them to apply their knowledge to work is of great significance for the teaching of this course.This paper analyzes the teaching content,goals and problems and then provides some suggestions for the further development of the teaching of this course.