新经济时代中小企业营销创新策略探讨

Marketing Innovation Strategy about Small and Medium-sized Enterprises in the New Economic Era

随着市场经济的不断发展,我国中小企业越来越多,这些企业在促进国民经济发展、社会服务、就业等方面发挥着越来越重要的作用。面对激烈的市场竞争,在以互联网、知识经济、高新技术为代表的新经济环境下,中小企业如何扬长避短,提高竞争力,求得生存与持续发展成为当务之急。中小企业应该进行营销理念创新、营销管理创新、产品和服务创新以及营销人才创新。

With the continuous development of market economy,the number of small and medium-sized enterprises is increasing in China.The enterprises play increasingly important roles in the development of national economy,social services,employment.In the face of the fierce market competition and in the internet,knowledge economy,high-tech as the representative of the new economic environment,small and medium enterprises how to base on their own characteristics,to avoid the lack of competitiveness of enterprises,to improve the competitiveness of enterprises and to seek corporate survival and sustainable development become a top priority.Small and medium-sized enterprises should carry out marketing concept innovation,marketing management innovation,product and service innovation,and marketing talent innovation to strengthen the competitiveness.