女性自我概念结构在个人金融产品市场中的运用研究

On the Application of Female Self-concept Structure In Personal Financial Product Market

经济、人格上的独立,家庭财富支配地位的确立,使现代女性成为个人金融产品消费市场的主力军。本文首创性地将女性自我概念的系统结构模型应用到个人金融产品消费市场的研究中,通过对女性进行问卷调查,并对调查结果进行因子分析和相关分析,有效地揭示不同自我概念女性个人金融产品的消费行为特征,为个人金融产品市场细分及银行金融产品的创新和营销策略的制定提供参考。

Modern women become main consumers in personal financial product market with increasing economic and personality independence,and their dominance of household wealth.The article innovatively applies the structural models of female self-concept system in the research of personal finance market.It conducts a survey about female consumption,and tests the results with factor analysis and relevance analysis,thereby effectively exposes the characteristics of female financial consumer behavior and provides reference for market segmentation,financial product innovation,and the decision-making of effective marketing strategies.