6Allenby Greg M. and Ginter James L. The Effects of In-store Displays and Feature Advertising on Consideration Sets[J]. International Journal of Research in Marketing, 1995,12(5).
7Gensch,Dennis H. A Two-stage Disaggregate Attribute Choice Model [J]. Marketing Science,1987, 6(3).
8Howard, Hohn A. and Jedish Sheth. The Theory of Buyer Behavior [M]. New York:John Wiley and Sons Inc, 1969.
9Kabak, Irwin W., Siomkos, George J. How Can an Industrial Crisis Be Managed Effectively [J]. Industrial Engineering, 1990, 22(6).
10Kardes, Frank R. Gurumurphy Kalyanaram, Murali Chandrshekaran and Ronald J. Dornoff. Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage [J]. Journal of Consumer Research, 1993,20(6).
