中国乡村旅游品牌解析

Study on the Rural Tourism Brand in China

就乡村旅游品牌的相关概念进行了界定,分析了中国乡村旅游品牌中存在的一些问题,梳理出中国乡村旅游品牌发展的一些思路,包括诸如品牌意识、品牌定位、品牌监督管理以及品牌传播中可以尝试的新路径。

The definition of the rural tourism brand was given at first,and then the problems of the brand in China were analyzed.At last,some new ideas of the rural tourism brand development were brought out,including brand awareness,brand positioning,brand supervision and brand communication.