信息非对称条件下的农产品定价决策分析

Agricultural Products Fixed Price Strategy Analysis for the Condition of Information Asymmetry

研究信息不对称条件下农产品定价决策问题,考虑生产者和销售者的成本和利润函数,将生产者作为委托人,销售者作为代理人。在非对称信息条件下,通过建立数学模型,运用极大值原理和委托代理理论,推导非对称信息条件下的农产品定价策略,并给出仿真试验计算。

Agricultural products fixed price strategy analysis were discussed under asymmetric information condition.This paper developed cost and profit function of producer and sellers where producer was principal and sellers was agent.By establishing a mathematical model,applying maximal principle and principal agent theory,the most pricing schemes under asymmetric information condition was obtained.At last,the simulation was done.