黑龙江省冰雪旅游客源市场开发探讨

Clients Source of Ice and Snow Tour in Heilongjiang Province

黑龙江省冰雪资源分布广泛,持续时间长,造型雄伟、奇特,为冰雪旅游发展创造了十分有利的条件。通过对黑龙江省冰雪旅游客源市场开发现状的分析,就黑龙江省优秀的冰雪资源禀赋和竞争优势而言,其客源市场开发仍存在明显不足,文章在分析不足的基础上提出黑龙江省冰雪旅游客源市场的营销策略。

Heilongjiang province is rich of ice and snow resource considering the long winter,which is a great advantage for winter tourism.However,the analysis upon the tourism market available now as well as the good touring environment tells that the client resource is far less adequate.Based on the analysis of deficiency,marketing strategies are proposed to develop more client resource.