大规模定制:旅游业服务运作新模式

Mass Customization——A New Model of Tourism Services Operation

旅游大规模定制化服务方式的出现、发展和逐步普及主要受到旅游需求的变化以及科学技术的发展等因素的影响。旅游大规模定制服务区别于传统的标准化服务,具有鲜明的特征与明显的竞争优势。实施客户关系管理、提升供应链管理水平、采取"延迟策略+模块化技术"的运作方式,是实现旅游业大规模定制化服务的有效途径。

The mass customization in tourism industry,from the beginning to getting popular,has been affected by the travel need,and technological factors.Different from the traditional standardized service,the mass customization is more competitive.The effective approach for an efficient operation requires better management on the relation with clients,better supply chain,and an application of ＂delay strategy ＋ modularization＂.