文化经济论述下的台湾电影产业样态及其发展趋向辨析

The Mode of the Taiwan Residents Film Industry and Its Development Tendency——From the Perspective of Cultural Economy

近期台湾几部指标性之大众市场效应电影如《海角七号》(2008)、《艋舺》(2010)等,全面带动观众支持台湾电影的风潮,形成台湾电影复苏的新样貌。通过运用数据指针可以概括描绘台湾电影市场的供给现状,观察当前台湾电影制作与美商发行体系的链结、金融资本挹注与跨界合拍电影的实践样态,从而阐明近十年来台湾电影产值结构的变化,如何牵动了制作、发行、映演等产业炼的发展。台湾电影产业的再次起飞,实际上并不脱离近期全球重视文化经济的潮流。艺术与产业之间存在着结构性难题,台湾电影产业虽然由隐然其后的一股文化经济论述力量所主导,但是电影作为一项文化商品,其经济价值乃建立在文化价值之上。台湾电影固有人文价值与美学思辨的迫切与重要性,将成为台湾电影产业前景及新趋向发展中必须面对的课题。

This essay aims at a deep probe into recent sensation films in Taiwan such as Cape No.7（2008） and Monga（2010）,giving an analysis of how they guide audience＇ s trend of favoring with Taiwan films,which brings out a new look on Taiwan films recovery.On the one hand,the author uses detailed data to sum up the market supply of Taiwan films,observes the chain knot of the Taiwan Residents film production and the American business distribution,and depicts the practical mode of financial capital injects and cross-border cooperation films,all of which affect the development of the industry chain of production,distribution and projection.And on the other hand,the author points out that the re-takeoff of the film industry in Taiwan,as a matter of fact,has not broken away with the worldwide tide of stressing on cultural economy.Although great importance is attached to the discussion of the structural problem of art and industry,and to the analysis of the dominant cultural economy of the film industry in Taiwan,yet the film as cultural merchandise builds its economic values on cultural values.The humanistic values and aesthetic tastes,both of which are inherent in Taiwan films,will become urgent,important topics for the prospect and tendency of the Taiwan Residents film industry.