论美国媒体与反女权运动

American Media and Anti-feminist Movement

自20世纪70年代后期起,美国反女权主义者对女权运动展开了相当强烈的反击。这场反女权运动之所以取得成功,很大程度上要归功于"新右翼"保守势力控制下的美国媒体所作的宣传。归纳起来,媒体的重要作用表现在三个方面:其一,媒体嘲讽和丑化职业女性、单身女性和男性女权主义者,将女权主义者的形象妖魔化;其二,媒体通过宣扬传统女性的回归和"后女权主义"时代的来临,将女权主义运动的理论与目标终结化;最后,媒体通过"个人化"女权主义议题,公开放弃女权主义立场,以及宣扬消费主义等,成功将女权主义议题"去政治化"。

Under the influence of the ＂New Right＂ ever since the later part of the 1970s, the American mainstream media has helped coordinate and spread an anti-feminist movement. It, first, demonized feminist images by making fun of the images of career women, single women as well as male feminists. It, secondly, pronounced the death of feminism, again and again, by declaring a new trend of reviving traditional women and the coming of a post-feminist era, intending to terminate the development of feminist theory and goals. By individualizing and trivializing feminist issues and by avoiding or rejecting feminist stance as well as by advertising consumerism, it has, finally, succeeded in depoliticizing feminist issues.