中小企业网络营销成长轨迹分析

An Analysis of Growth Path of Network Marketing in Small and Medium-sized Enterprises

网络营销已成为推动中小企业发展壮大最为活跃的因素之一。适时的、有阶段性的实施网络推广,是中小企业网络营销成功的重要保证。中小企业实施网络营销可分为三个阶段:有针对性的选择并挖掘网络工具,求效益;整合多种网络工具,塑造企业网络品牌;打造独立网络平台,谋求长远发展。三个阶段,由易到难,层层递进,可发挥网络营销效益最大化,保证中小企业网络营销顺利实施。

Network marketing has become the most active factors promoting the development of small and medium-sized enterprises.Timely expanding network service by phases is to assure success on network marketing for small and medium-sized enterprises.Three stages can be divided in this process： choosing and exploring beneficial network tools,integrating multiple network tools to create a network brand for the enterprise,and establishing an independent network platform to pursue long-term development.The three stages progressing from the easier to the more advanced will realize maximum benefits from network marketing and carry out network marketing for small and medium-sized enterprises smoothly.