高职旅游管理专业实施项目教学的实证研究及效果测量——以《旅游市场营销》课一个教学项目设计为例

An empirical study and the effect measurement of project teaching in the Tourism Management Specialty of vocational higher education——with a project design of the course,Tourism Marketing,as an example

项目教学是师生通过共同实施一个完整的项目而进行的教学活动,它使学生能够运用相应的知识来完成指定的项目任务,实现理论与实践的结合。本文以《旅游市场营销》课一个教学项目设计为例,对项目教学法做了一些实证研究,并对教学效果进行了测量。

Project teaching is an activity through which the teacher and students implement a complete program together. It en- ables students to use relevant knowledge to accomplish the appointed tasks so as to realize the combination of theory with practice. Taking a project design of the course, Tourism Marketing, as an example, this paper makes an empirical study and measures the teaching effect.