我国零售业上市公司成长性的投影寻踪评价与实证研究

Projection Pursuit Clustering-based Model for Evaluation of Listed Retail Companies' Growth and its Empirical Research

企业成长性一直是企业管理理论界和实务界关注的热点问题。在回顾企业成长性评价重要文献的基础上,基于财务指标视角,以零售业上市公司为研究对象,采用投影寻踪分类技术,建立我国零售业上市公司成长性评价模型,对成长性的六个方面及重要影响指标等进行数据挖掘和剖析,提出增强企业成长性的对策和建议。

Enterprise growth has been the hot topic discussed in the theoretic and practical field of business management.This paper makes a literature review on enterprise growth and financial index,uses the projection pursuit clustering（PPC） technology to establish the evaluation model of listed retail companies＇ growth,and makes a data analysis of the six aspects and important influencing indexes of enterprise growth capability.In the end,it proposes some countermeasures and suggestions for how to improve enterprise growth.