电子商务广告中图片盗用问题及其对策研究

Picture Theft Issues and Countermeasures in Advertising of Electronic Commerce

图片展示是电子商务中最重要的广告手段,但是电子商务环境下,网络广告图片的使用存在着很多问题,盗图现象非常严重,给电子商务的各方参与者带来巨大的影响,而这一问题的解决需要各界的参与和支持。因此,本文拟在此以淘宝网为例,对电子商务环境下网络广告中的图片盗用、滥用现状进行调查,分析其原因,并给出对策,以促进电子商务环境下网络广告的良好发展。

With the development of Information technology and Internet,there is a growing use of e-commerce.Pictures show is one of the most important methods in advertising of electronic commerce,but in fact,there are many plagiarism in the use of Internet advertising picture,which brings bad effects to participants of this field.Therefore,this paper investigated the abusing of advertising images in electronic business,taking the Taobao as an example.Causes were analyzed,countermeasures were given,to promote the development of advertising on line.Efforts should be made from all sectors to make online shopping more convenient,more comfortable and more convicing.