摘要
近几年,浙江省农家乐休闲旅游业网络营销和电子商务悄然兴起,给旅游业带来了巨大的发展空间,但其发展过程中存在的问题也是不可忽视的。本文对浙江省农家乐休闲旅游业电子商务发展现状及存在问题进行深入调查;再对其政策环境和发展市场进行分析;最后,对浙江农家乐休闲旅游业电子商务发展道路进行探索,提出相应对策建议。
In recent years,network marketing and electronic commerce of Zhejiang farmhouse enjoyment tourism has sprang up quietly,which bring a huge space of development to the tourism industry.However,the problems in the process of development can＇t be ignored.The paper makes a deep survey on the situation and excited problems of farmhouse enjoyment tourism e-commerce in Zhejiang province,then analyzes its political environment and development marketplace.At last,it explores the road of farmhouse enjoyment tourism e-commerce in Zhejiang province and puts forward corresponding countermeasures.
出处
《科技通报》
北大核心
2011年第6期950-954,962,共6页
Bulletin of Science and Technology
关键词
浙江
农家乐
电子商务
调查
zhejiang
farmhouse enjoyment
e-commerce
survey
