大学生多媒体课件颜色偏好实验研究

Investigation on Undergraduates' Color Preference in Couseware

该研究以W3C规定的16种颜色为实验材料,采用问卷法、对偶实验法探讨了在多媒体教室环境下大学生对课件前景色、颜色搭配的偏好及其影响因素。实验结果表明:大学生对前景色的偏好顺序是黄色、白色、酸橙色、黑色、青色、红色、品红、银灰;最喜欢的10种颜色搭配是黑色-白色、红色-白色、品红色-白色、黄色-灰色、白色-藏青色、白色-绿色、青色-黑色、黄色-藏青色、黄色-栗色、黄色-绿色;无彩色成为大学生钟爱的颜包:亮度高色和前背景亮度差大的搭配受到学生们的偏爱。

Using questionnaire and paired-comparison method, this study investigates undergraduates＇ color preference in Couseware under multimedia classroom enviroment. The result shows that the sequence of foreground color preferenc is yellow, white, lime, black, aqua, redm, fuchsia, gray; the sequece of paired-color preference is black-white, red-white, fuchsia-white, yellow-gray, white-havy, white-green, aqua-black, yellow-havy, yellow-maroon, yellow-green. The result also reveals that achromatic colors and color with higher lightness receive more focus and undergraduates prefer paired-colors with higher lightness difference between foreground and background.