浅析当前浙江省医药企业社会责任的现状——以公司网站内容为视角

Analysis on Current Status of Pharmaceutical Companies' Corporate Social Responsibility in Zhejiang Province—Based On the Content of Company Web Site

目的探讨目前医药企业对企业社会责任(CSR)的概念认知及其发展水平,针对现状作出相应的分析使其深化认识,提高履行企业社会责任的理性自觉。方法通过对五家医药企业网站的内容分析,一个小组制定一张关键词列表,包括10个使命关键词和10个核心价值观关键词,然后分析并分配到Lerbinger的CSR金字塔模式中。结果使命关键词主要体现经济职能;价值关键词支持减少社会成本。结论医药企业在全面深刻剖析企业社会责任之后,在履行其基本经济职能的同时,必须沿着Lerbinger CSR金字塔模型逐级向上发展。

Objective：Explore and discuss the current status of pharmaceutical company＇s understanding of the concept of the corporate social responsibility （ CSR ） and their levels, propose some measures to deepen their understanding and to improve the self - consciousness of CSR. Methods： A list of key words including 10 mission keywords and 10 core values keywords was made by each group, and then was assigned to a level of Lerbinger＇s pyramid of CSR schema by the content analysis on five pharmaceutical companies web pages. Results： Mission keywords focus on economic function; value keywords support minimizing social costs.Conclusion：A pharmaceutical company must up develop along the Lerbinger＇s pyramid of CSR with understanding its CSR and implementing its basic economic functions.