消费社会语境下的文化转型问题研究

Culture Transition under the Context of a Consumer Society

与消费社会的到来相应,思想文化领域也会发生深刻转型。消费社会语境下的文化具有显著的商品性、大众性、娱乐性和弱意识形态性。当下中国消费社会性征日趋显现,公益性文化向盈利性文化转型、精英文化向大众文化转型、文本文化向视觉文化转型三大形态的文化转型,在当下中国尤其值得关注,文化转型和重建呈现"和合"趋势。与此同时,文化启蒙、文化纬度提升成为文化发展的强烈欲求。在消费社会语境下,推进当下中国的文化转型,需要着力做好繁荣大众文化、振兴文化产业、改革创新主导文化和精英文化三个方面的工作。

The coming of a consumer society brings forth changes in ideology.A culture in a consumer society is featured by commodity dominance,mass participation,love of entertainment and ideological weakness.China now is on the way towards a consumer society,where great changes are taking place,from a welfare culture to a profit-making culture,an elite culture to a popular culture,and a textual culture to a visual culture.The transition and reconstruction of a culture has a tendency of convergence,and the development of culture has a strong desire for enlightenment and high latitude.Therefore,in order to promote the Chinese cultural transition under the context of a consumer society,we have to do well in the following aspects： the prosperity of the popular culture,the invigoration of the cultural industry,and the innovations of the dominant and elite cultures.